G-R-A-S-P YOURSELF – NO ONE ELSE WILL

Hey, if you it can’t G-R-A-S-P, no one else is likely to!

As always, I’m being a little tongue-in-cheek with my acronym, but when it comes to self-promotion, too many people put on the “modesty” hat.

There is nothing wrong with regular self-promotion (also see MARKETING 101 : START WITH YOU”). Call it “self marketing”. Consider these questions:

1. Do you think you’re reasonably good at what you do?
2. Do you know where to find answers if you’re stumped?
3. Do you feel as though you’re a benefit to your clients?
4. Do you enjoy what you do?
5. Do you try and give 100% every time?

If you answered “yes” to any or all of the above, then you should be able to write a whole page in answer to this one:

What are you doing to get the word out?

Is a page too much? How about half a page…? A paragraph?

Marketing yourself is as important as marketing your business. Whether it’s the first meeting and the smile with the handshake or your marketing materials, blog, website, flyers, print ads, online ads, postings, videos, Facebook or MySpace profiles, business card, letterhead, brochure, email signature, ActiveRain profile, newsletter, or whatever, be sure that you’re telling people:

HEY! LISTEN UP!
I’M GOOD AT WHAT I DO!
I CAN BE GOOD FOR YOU TOO!
WORKING WITH ME WILL BE THE BEST EXPERIENCE YOU CAN HAVE!

If you believe that you are everything you answered in questions, 1 to 5, make sure it shows. Take off the “modesty” hat. Get a G-R-A-S-P. Your competition is doing it and nothing sells like good old fashioned

Genuine, Regular And Shameless (self) Promotion

Just keep it sincere

I write about different marketing strategies and techniques, both traditional and non in my online newsletter Webby’s Updates which you can read at www.JDELtd.com and subscribe to if you so choose. You can download this and other articles from by Small Business GENetics site, www.sbgenetics.com