VIPRE ANTIVIRUS +ANTISPYWARE : ALL HYPE?

I was fortunate to be able to review this product for free (courtesy of Amazon Vine) . I have to confess that straight upfront, because I’m not sure I’d have purchased it knowing the little I’d read about Vipre and the concern about what it might do to my PC after install.

Unlike other software "applications", protective software tends to get into the "nuts and bolts" of a computer. It needs to in order to protect, but this has been known to go wrong. I wish I could say I were not speaking from experience…

Anyway, Vipre arrived. Cool-looking box. The quick-startup directions suggest you remove existing anti-virus software first. Again, from personal experience, I’d learned this. When I’d made the move from Symantec to McAfee, many years ago, the software didn’t test for other anti-virus products and I ended up with two installations that were both convinced the other was malicious. On the positive side, my PC was probably the best-protected in the universe, but it was unusable.

So, this time I uninstalled McAfee and installed Vipre…fingers crossed…flip to "present tense"…

The installation takes time, mostly because after it installs from the CD, reboots the PC, it then has to download the latest version and definitions and reboot again. I found that doing other tasks while keeping an eye on the installation was a little more productive use of my time. On one PC, the entire installation process took about an hour.

Once installed, it’s almost impossible to tell Vipre is running (apart from the glaring "V" in the windows system toolbox). It certainly lives up to its claim of not slowing down the computer. After moving from McAfee, I noticed a very definite speed increase.

The user interface – FINALLY SOMEONE GOT IT RIGHT – is the best feature (besides the protection), designed for the novice and expert alike. There is a simple "at a glance" screen on startup which shows you what’s happened, what is active and a neat little "Worldwide threat level" box which actually does change as new worms and viruses come out.

As with many products in this category, you can "set it and forget it", just install and let it take over. If you’re like me, the fine-tuning options are a pleasure. You can quite literally tell Vipre what it should consider a "threat", how often and in-depth you want your scans to be, how your email is configured, manage quarantine and so forth. Yes, other products offer all this too, but the way that Sunbelt Software has brought it together in a simple, yet in-depth interface is what makes it stand out for me.

I’ve been a heavy user, both personally and professionally, of anti-virus software since it was invented, when there were products such as "Dr. Solomon’s Anti-Virus Toolkit" – if anyone remembers that, you’re a dinosaur to – and I’ve found that as the solutions have become more integrated, they’ve become a bigger drain on system resources. I moved from Symantec (after 10 years) to McAfee when I found the Symantec interface and stability problematic (and my ISP offered McAfee for free).

- Please note that this review isn’t intended to devalue what McAfee and Symantec security products offer, on the whole, they are very good. I’ve been very happy with McAfee, except for the overhead I feel it places on my computer, even after a lot of tuning and tweaking (and I’m a little technical). My decision to test Vipre was driven by this overhead and my decision to stick with Vipre (despite the promise of free McAfee from my ISP) is due to primarily to the performance. I do miss the anti-spam and firewall from McAfee and will end up getting these as separate products rather than part of an integrated suite -

Unfortunately, I cannot make an "apples to apples" comparison between McAfee and Vipre because Vipre doesn’t offer a "complete Internet security" package, but between it and the Windows firewall, I’m very satisfied. My next step will be to find a firewall application that is a little more robust than the Windows one and see how it integrates with Vipre.

Since installation, Vipre has caught a couple of incoming dangers and found several pieces of spyware during its scans. The nice thing is, it tells me and then leaves me alone, just how I like it. One final thing to point out is the license covers you for every computer in your house. In my case that is 6 – for the price of 1. In this economic climate, that’s certainly worth considering.

So, to conclude, it’s affordable, simple to use, fast and effective. I would recommend giving Vipre a chance if you’re looking to get something a little easier on the system than what you might be using right now…and shame on me for not having considered buying it.

I’ve run Vipre on a Dell Precision (4 processor / 3GB / XPP), Dell Dimension (1 processor / 2 GB / Vista HPE), Dell Dimension (1 processor / 2 GB / XPH) and HP Pavillion (1 processor / 1 GB / XPH).

YOU’RE A “PROFESSIONAL”, WHAT DO YOU MEAN YOU “DON’T KNOW”?

As an true "professional" in most fields, people feel as though all the answers should be right there at their fingertips; they should be a walking encyclopedia in their field, quicker than a Google search with even more relevance.

The simple fact of the matter is that the secret to being a "professional" is (in my opinion):

1. the wisdom to acknowledge that one can never know all the answers
2. the humility to admit this to oneself (and a client)
3. the intelligence to know where to look for the answers
4. the confidence to reassure oneself (and a client)
5. the desire to improve oneself

As a famous quote says (something like), "he who knows everything knows nothing". Beware self-proclaimed "experts".

You’re good at what you do. You can be even better. Professionals never stop learning and growing. That’s what careers are all about.

As a marketing "professional", I can never have all the answers. Every one of my clients is different…but between my client and myself we’ll come as close as we can and find as many of the answers as we are able. That’s what makes my work fun. People are amazing and wonderful! Admitting you don’t have an answer there and then is a small act of heroism, a big act of humility and will gain you respect in the long-run.

If we had all the answers already, what would be the point?

I say this all with true humilty…and I’m still looking for the answers. Who knows where today will go? Have an awesome week!

STOP! BACK UP!

It’s one those chores that most people don’t get around to, or choose to avoid. It’s an added expense and, like most insurance policies, may never be used. But, like driving without insurance or living in an uninsured homed, if you’re not making regular backups, you’re potentially risking a lot more headache and financial inconvenience that the policy would have bought you.

A large number of people do not back up their computer(s) on a regular basis. Many don’t back up their computer(s) at all. Though the numbers are hard to quantify exactly, a survey in February 2009 by Kabooza suggests that as many as 80% of people do not back up their “home” PC regularly with 50% not doing a back up at all.

For many of use self-employed, the definition of “home” and “business” computers grays a little.

What’s additionally troubling is that over 50% of survey respondents reported having lost “valuable” data from their home computer and still not done anything, begging the question: did anyone learn anything?

Some of the perceived nonchalance is possibly due to some ignorance as to where “data” is actually stored. With web-based services such as email and photo albums, a great deal of “stuff” is stored online. But a significant is stored locally too and invariably, only at crunch time, the quantity and value fully appreciated.

I’m glad to see that several of the PC manufacturers are offering backup services as part of new PC packages. As with security software, these are sometimes offered as additional options at purchase time. Personally, I think they should be given away, but it’s not up to me.

With hard drives getting increasingly larger, we’re storing more and more information and media on our hard drives. If you’re use an MP3 player, you probably have a copy of your music on your PC. Many people have hundreds of photos. Add to that homework, research papers, tax returns, resumes, bookkeeping data, email (especially if you use Outlook)…did I miss anything?….and you have potential for disaster.

Backing up costs money. Whether you use an external hard drive or an off-site web-based solution such as Carbonite or DataDepositBox, it will cost you something to make a copy of your most important files.

The question is: what is the cost of not doing so?

Staving off Doomsday : 10 money saving tips to keeping your PC going a little longer…

I remember, several years ago, working on the trading floor at a Wall Street company. There was an old IBM PC XT in a closet. No one knew what it did, but no one dared switch it off because it did something important and had been doing so for about 10 years.

They don’t make them like that any more.

The life expectancy of a PC is three to five years. There are many out there that have been around longer, I know, but software does tend to force upgrades.

When times are tough, people tend to cut back, and I speak from experience. Unfortunately, there is a semi-constant demand from your computer for your time and money. Consider license renewals, Internet costs, online memberships etc…and of course, the computer always seem to get slower and slower…

Here’s a list of 10 things you can look at that may help save you some money in the short run by improving your computer’s performance and extending it’s life a while longer.

1 Give your PC a RAM boost. RAM (Random Access Memory) is where the work takes place when your computer is on. When you switch on your PC, Windows is loaded into RAM, as are the programs and data you use to work. When RAM is filled up, Windows uses the hard drive to store temporary data and switches back and forth between the hard drive and RAM as needed. This can seriously slow you down, especially if you run many programs at once. Some new memory will boost this work space and speed up your computer. Windows XP does have a (just over) 3 gigabyte limit. So, if you’ve already got 3 gigabytes in your PC, any more won’t be used, it’s over to Vista for you. Many people don’t have that much and upgrading is very easy and inexpensive. If you visit www.crucial.com, they have a little utility you can run that will test your computer, figure out what memory you have and what you can do to expand it. Upgrading RAM isn’t a long-term for speed, but if it means not buying a new computer for another year…?

2 Lose the Bells and Whistles. Desktop tool bars, web browser addons, weather updates and anything that has to go out to the Internet for updates can slow down both your computer and your Internet speed. Do you really need three tool bars and the weather in two places and a cute little changing photo on your desktop?

3 Clean it Up. Delete or archive what you no longer use. Check to see if there are any online services you’re paying for that you don’t use. Those small amounts add up!

4 Free is Good. Last time I checked, the basic Microsoft office was over $200. OpenOffice.org is free. OpenOffice.org is a collaboration between Sun Microsystems and web programmers. It’s fully Office compatible and, did I mention, free. It doesn’t come with an email package, but Outlook is available as a standalone product. OpenOffice does take a little getting used to, like any new software, but it will read and save your Excel, Word and PowerPoint files just fine.

5 Maintenance, Maintenance, Maintenance. Keep up your basic computer maintenance, including defragmenting your disk, compressing old files and archiving emails. I posted a blog entry 7.5 Ways to a Faster PC.

6 Too Much Going On? Check the system tray, that’s the box in the lower right corner of the Windows tool bar How many icons are there and what do they do? Move your mouse pointer over them to find out. Many programs, in an attempt to be helpful, may load themselves into memory even though you use them once in a blue moon.

7 Email. If you use Outlook, how often are you sending/receiving? If it’s every couple of minutes, consider changing the interval. Outlook is notoriously heavy on the computer at send/receive time.

8 Security Software. Many people use security “bundles” such as McAfee’s Total Protection. Right now, you can get 3 PC coverage from them for $39.99 for one year. That includes firewall, spam protection, surfing protection and anti-virus. If you are a Cox high speed Internet user, in some places (such as here in Arizona), you get the whole McAfee suite for free as part of your service. Just log into your Cox.net account (if you don’t have one, you’ll need a bill for information) and select “Internet Tools”. It’s the same product that you pay for if you buy from McAfee. While “free” is good, I personally am a little hesitant about free security products, but that’s just my own opinion. But free is better than none.

9 Daily Exercises. Do your “Windows Updates” on a regular basis. Microsoft and many hardware manufacturers release updates to improve the performance of Windows.

10 Unclogging the Drains. Consider a registry optimization tool such as RegistryFix.com, but I urge caution if you’re not particularly technical. Any time you touch the registry there is some risk, so run the software with due caution or speak to a computer professional.

Dave

PS – Remember that old computer hardware should disposed of properly, as much of it contains elements that cannot go in the trash or is considered hazardous waste.

Social Networking in 2009

The growth of social media has been explosive in 2008, there’s just no other way to describe it. Whether you use Twitter, ActiveRain, Blogger, WordPress, Facebook, LinkedIn or another or all of the social networking tools, you’ll have seen unprecedented growth in all of these and, with any such growth, come two very real risks: overkill and marginalization.

Email was hailed, and still is, a communication revolution. Like the telephone before it, email allows quick, almost instantaneousness transfer of information. Unlike the telephone, it can be more readily-accessible, in most cases free, allows the attachment of files and distribution to a wide audience in a relatively short time and can cause more headaches

Spam is to the emailer what solicitors are to phone users. Sometimes the two can be just as dangerous. Scams from get-rich-quick schemes to worms and viruses have been a constant threat and continue to fuel the security arms race that underpins the Internet. Unlike telephone solicitation, it’s not quite as easy to join a “do-not-email” list, although there are such things. Many emails come from parts of the world where local laws don’t apply. Email can come from many more channels that phone calls and the majority of email users have at least two accounts

Over 90% of email traffic is spam, according to many studies. I use that number conservatively because I believe it’s much higher. That means that 90% of the messages “out there” are junk, unwanted, unsolicited, wasting bandwidth and disk space. Some people predict(ed) the possible end of email unless we can get a handle on spam

Social media networking has the potential to follow the same route. Like email, and the telephone before it, when used properly, blogs, instant messaging and business relationship networking tools can be invaluable in building and maintaining connections. Social media has given everyone the opportunity to reach a potential global audience without the enormous cost of production or printing.

But therein lies some of the problem. At the risk of offending people: there’s a lot of junk out there. I remember a quote from a move (The Krays) “you’ve got nothing to say and you’re saying it too loudly”. When it comes to social media, there are many people who haven’t got a lot to say, so they flood the “e”waves with rubbish, often in the hopes that someone will pick it up and run with it.

Unlike email, we have an easier option when it comes to blogs: we can bypass and not read what we think isn’t worth it. On networks such a Twitter, things can be a little more difficult if one is “following” someone, because one is potentially inundated with tweets and retweets. But, environments such as Twitter give us the option of removing someone from a “follow” list and thus relieving our electronic ears of their babble

Sorting the wheat from the chaff can be difficult. When there is so much out there, how on earth do you find what’s worth reading? And, if you plan to be part of this growing phenomenon, how do you do so without being part of the problem?

The answer is: tread carefully. Many people filter their incoming phone calls and emails, ignoring, blocking and marking unwanted messages (or calls) as junk and blocking future messages. The same diligence is needed on social networks when it comes to picking out the worthwhile from the rest.

More importantly, what you say is just as relevant. There are whole books written on subjects such as blog marketing, guerrilla marketing, social media marketing etc that strongly urge you to get involved. If you want people to visit your site, your blog, you have to interact so they’ll know you exist. Trouble is, how do you do that? Leaving simple “nice post” messages isn’t going to get you readers or followers. Engaging in dialogue will

The leading bloggers have an ongoing discourse with their readers. The most successful engage in two-way conversations that address the good and the bad. It’s a dialogue and dialogue can be interesting and that interest can lead to new followers with similar, or differing, viewpoints.

Social networking takes effort. The results take time. How many emails do you see from mass-emailing sites that you either delete or ignore? Dozens? Hundreds? As social media evolves, people are going to get better at quickly determining what is worth following and what is not

I actively encourage my clients to blog. It can be one of the best and free marketing tools out there. For those that think that no one would be interested in what they do, I encourage them to write about something they find interesting that’s got nothing to do with what they do. Everyone has an opinion about something. A conversation that is genuinely of interest to both parties almost be default, builds a relationship

Write about what you care about. Start a blog. It’s easy and free. On places such as ActiveRain, you can select specific groups to post to. Just don’t post for the sake for it. Especially when replying and trying to engage others in a dialogue, be courteous. You don’t have to be a linguist, and it’s okay to say “nice post”, but tell the poster why

Imagine being at a social event, a party for example. You overhear someone talking about something that you’re interested in, but you have a different take on it. Do you say something? That depends on you. But it’s unlikely you’d just stand there and say “I agree” or “that’s rubbish” without having something to add as to why you feel the way you do. You’d probably also not stand there and shout out (to no one in particular) “hey, my website is cool, here’s the address…”

You may be shy and not say anything. That’s okay too, but remember you get back what you put in

That may not be the best analogy, but I think it makes my point

If you have an opinion, by all means share it. Engage.

In 2009, be part of the social networking (r)evolution. That’s what social media is all about